Paul Martin — Go To Market · WxRK.ai

Go To Market — WxRK.ai

Aug 2026 — Present · The Bondex pivot — infrastructure for agents to hire humans

• Leading GTM for the Bondex pivot: verified reputation infrastructure that lets AI agents find and hire humans they can trust.
• Co-authored "When Agents Hire Humans: Verified Reputation Infrastructure for Hiring" — the technical whitepaper that catalysed the pivot and underpins the product.
• Co-designed the product for the beta release.
• Designed the go-to-market strategy ahead of official launch in Q4 2026.

VP of Marketing & Growth — Bondex & Web3.Career

Aug 2023 — Present · Trusted Professional Profiles

• Agentic harness: Building an agentic marketing harness for the whole function — agents producing blog, newsletter, video and image content, with AI-leveraged SEO alongside. Aimed squarely at automating my own role.
• Team: Cut the marketing team from four to one, rebuilding the function around an agentic stack and a single AI-leveraged SEO specialist.
• TGE: Designed and shipped the GTM for whitelist, community sale and $BDXN token generation — listed on Binance, Kraken, ByBit and more (June 2025).
• Airdrop: Mobile-first in-app airdrop drove 400k wallet connections with on-chain $BDXN rewards.
• Public raise: $6.5m on CoinList with 20k+ participants — a record for the platform.
• Partnerships: 50+ marketing partnerships incl. World ID, Decentraland, OKX, TON Foundation, ByBit, ChainLink — scaled to 1.2m MAU / 500k DAU.
• M&A: Sourced and initiated acquisition of Web3.Career, the #1 Web3 job board.
• Token design: Led the V2 dual-token economy redesign.
• Metaverse: Launched the world's first career fair in the metaverse with Decentraland.

Web3 GTM Consultant — Embryonic Studio

Nov 2023 — Present · Startup accelerator

• GTM advisor to multiple founders on launch strategy, ICPs, product growth and market positioning.

On-chain Loyalty & GTM Consultant — Kazm

Jun 2023 — Dec 2023 · Web3 loyalty

• Designed and launched DJ James Hype's 'HypeFam' fan club with 15 new loyalty & reward features.
• 9,000+ fans onboarded in 24 hours via live in-show QR codes and Discord onboarding.

Partnerships — Milk Road

Nov 2023 — Mar 2024 · Web3 newsletter agency

• Secured $250k+ for newsletter clients including Lark Davis and Crypto Is Easy.
• Rebuilt the tech stack and scaled outreach with AI, automation and competition trackers.

Global Head of Growth Marketing — Glorify

Jun 2021 — Jul 2023 · London, UK · Meditation & faith mobile app

• Led marketing through $40m Series A (Andreessen Horowitz) and $40m Series B (SoftBank LatAm).
• Grew the app from 100k → 12m+ users in 2 years across US, Brazil and UK.
• Built and led a global team of 16+ across 3 languages with an adapted Agile framework.
• Owned an $8m annual marketing budget.
• 1.6bn organic social impressions across 12 accounts; social following 127k → 1.8m.
• Built a 700+ influencer programme — over a billion impressions.
• Reduced paid CAC by 28% across Meta, Google and Apple Search Ads via high-velocity testing + ASO.
• Grew non-brand organic traffic from 3k → 270k monthly via multilingual SEO (EN/PT/ES).
• Press: WSJ, The Times, Forbes, FT.

Director of Growth Marketing — Integrity Music

Mar 2020 — Jun 2021 · Nashville, USA · Music label & publishing

• Increased ad CTR by 300% via deeper artist data and AI-built Facebook audiences.
• Rejuvenated a 600k email database — open rates from 0.5% to 18.5%.

Head of Growth & Product Marketing (B2B) — Inpulse HR

Sept 2019 — Mar 2020 · London, UK · B2B HR SaaS

• Built a new sales funnel from scratch.
• 450% increase in lead generation in 4 months — $500k+ in new sales.

Brand Marketing Lead — Hillsong Music

Sept 2010 — Sept 2019 · London & Sydney · Billboard #1 Christian music artist

• Grew the #1 Christian YouTube channel from 600k → 4.2m subscribers in 2 years via SEO and archive content strategy.

RecruiterRoles

A job board built exclusively for recruiters.

Live · +30% MoM · Job board, Product, MCP

X402 Git

Paid access to private git repos over x402 and USDC — the manifest is public, the code stays private, and an agent can buy a release with no human in the loop.

Pre-launch · x402, Agents, USDC, MCP

CollabRoom

Telegram-native collaboration rooms. Live and heading to market.

Live · seeking cofounder · Telegram, Mini App, GTM

The Marketing DAO

A resource hub for Web3 marketers — templates, playbooks, directories and case studies with 30,000+ downloads.

Live · Community, Resources, Web3

AI Bulk Video Editor

Custom AI pipeline that edits 3,000+ videos a month for a meditation app — Notion-powered, with 7 human contributors in the loop.

Live · AI, Automation, Notion

Rec2Rec Talent Pool

Bespoke portal managing 30,000 recruiters — LinkedIn automations and full talent-pool ops for a rec-to-rec agency.

Private build · Automation, LinkedIn, Portal

Crypto Balancer

Open-source tool to rebalance a crypto portfolio in seconds.

Open source · Open source, Crypto, Tool

Bondex Airdrop

Mobile-first in-app airdrop — 400k wallets connected.

Web3.Career

#1 Web3 job board — sourced and integrated via M&A.

HypeFam

DJ James Hype's on-chain fan club — 9k onboarded in 24h.